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AD: Vanesa Puente
CW: Juho Kim's
DON'T LET THE TEARS
GET IN THE WAY
Everyone’s armpit sweats, and therefore everyone’s armpit cries. Our campaign follows a montage of many of life’s moments that can turn sour from the tears of stinkiness coming from your pits.
PACIFY YOUR PITS
IG CAROUSEL
Lume will erase the tears from your pits, just like a pacifier calms down a tantruming toddler.
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