AD/CW: VANESA PUENTE & JAMIE JUN
ESCAPE
THE ROOM
BIGGER THAN A GAME
You never truly know someone until you’re stuck in a room with them. Throughout this campaign, Escape The Room will place people in different environments where they will be forced to work together through a series of unique challenges. Whether strangers or best friends, our games will make you and your group feel closer than when you walked in, and leave you with a memory you’ll never forget.
BRING ON THE MEMORIES
All Eyes On You - Public Stunt
THE PLAN
STEP 1
Set up a photo booth at a mall
Step 2
Attach a portable box to “trap” people inside as they are exiting the photo booth.
Step 3
Escapers will play an ETR game in order to win and be let out
Escape the Train
We will set up our popular escape rooms on trains to make commuting for people much more exciting and fun.
VOICE OVER
Attention all passengers! Aliens have invaded the Earth and it is your mission to stop them from destroying this planet. They’ve been creating a nuclear weapon, but lucky for us, they left their key element on this shuttle by accident. We have detected that they are looking for their missing piece, so it’s your mission to find and destroy it as soon a possible. You have 10 more stops until they arrive. The fate of mankind is in your hands.
ALIEN INVASION
PEEP PEEP
Get in, we're solving a mystery!
SPOTS
Escape the Room YouTube Series
TWITCH
Total opposite groups of people will be invited to play a virtual escape room game hosted by ETR which will be live-streamed for fans to see.
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Ex. Celebrities VS Influencers
OOH Print
Posters with riddles and clues will be
placed on parks, busy streets and entertainment places.
Those with the correct answer will receive an invitation to the nearest escape room.
In addition, we will randomly team people in groups of 6 to play an escape room together in hopes of giving them an experience they will always remember.
